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Atlas is a digital tool for mapping & presenting holistic customer experiences through interactive journey maps designed by the Autodesk Service Design team. It was used as an internal journey mapping tool for employees enthusiastic about CX practices, initially created the summer of 2015. This project will showcase the tool and the work done to increase adoption and evangelize CX.

about the project

The Atlas tool design process was a 6 phase process starting from the beginning of Summer 2015. Research, design, gaining feedback, internal organizational outreach, executive funding and finally integration into Autodesk workflows all represent phases that are interchangeable looping back and forth. Atlas began on the Autodesk Service Design team, and was a seed that grew into a series of steps to finally create the Atlas v1 launch. Because it started in a large organization our team went through various paths to gain approval and the funding to integrate this tool. Access to resources and executive approval affected the design development, and overall process. Atlas was designed and created by UI/UX designer, Christopher Paniati. Pelin Arslan was the product owner and lead the effort to develop and build the tool.

My role consisted of creating materials for learning the tool and maintaining the wiki, holding usability sessions, recommending new features, using the tool for workshops and new journey mappers, and evangelizing the tool through various communications including submitting proposals such as the SDN Conference company project. See below some of that work.

Title: Atlas a Customer Centric Tool
Type of Work: Service Design, Design Strategy
Service Design Team in 2015: Pelin Arslan, Christopher Panitai and Phume Mthimunye
My Role: Journey Mapper, Design Strategist
Date: 2015-2016

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First designs by UI/UX designer

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Journey maps created in Atlas by Phume

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helping guide new journey mappers

Before Atlas was released we organized usability sessions and it was clear whether it was for a new journey mapper, business manager, or an experience UX designer we needed to create a guide for how to use the tool, teaching the fundamentals of journey mapping. I created an Atlas tool guidebook for all users to learn how to use the tool through understanding the various elements of journey mapping. See below.